How to Analyze Your Social Media Performance - Wildflower Baseline Questionnaire

So You'll Know if You're On the Right Track...

Taking a minute every few months to make a note of where you're at on all of your social media is a good habit, and whenever you start a new endeavor you should get a baseline of where you're at to help measure your successes. 

Even if you're starting with a neglected Facebook Page with a few posts from 2014, or an Instagram account that only gets looked at every few months, it's still worthwhile to take some time to make a note of the following statistics. 

First things first, let's see where you're at. 

Share the responses to this questionnaire to our facebook or Band groups, for some personalized feedback, and check back on the data after 3 or 6 months to see if you're growing like you hoped. 

BASELINE QUESTIONNAIRE

Copy and paste this into a document, or write the answers in a notebook that you'll use for your social media planning. 

Page URL: 
Followers:
How often do you post?
What do you typically post about?
Reach:
When did you have the best reach?  Look at your historical data, if you have it.
Links to some of your most popular posts:

Links to any posts you feel didn't do as well as they should:

Website traffic:
Percentage of traffic coming from social media:


5 Common Mistakes Businesses Make on Social Media

1. Lacking a Clear Strategy
The first place we look when helping a new business is at their strategy.  How much have you thought about what your strategy should be?  Do your posts reflect a consistent voice, and are they designed to move you towards your end goals with social media?

2. Poorly Defined Target Audience
An understanding of who you're really trying to reach can resonate through all of your strategy and decision making. 

3. Failing to Create Interesting Content
As much as we'd all love to just put products on social media and have people instantly buy them, that's pretty boring.  Social media users want to get something out of following a business.

4. Lacking Consistency
From your posting schedule to your brand voice and style, aim for consistency.  Potential followers often briefly browse through your other content before fully engaging, so make sure they'll like what they see there. 

5. Incorrect Platform Choice
Each social media platform has unique aspects to both it's audience and it's content types that may make it more or less suited to your business.  When deciding which platforms to focus on, you'll want to review this, consider how much time you have to devote to social media overall, and make some choices best suited to your unique needs. 

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