Although delving into a full SEO data analysis can take quite a bit of expertise, we find lots of small businesses can handle the basics on their own. These simple questions will help guide you through whether or not you're doing basic things that will make sure you're showing up on Google.
1. Brainstorm a list of words about your business.
Target Audience - think about who is doing the searching. Where are they searching from? What are some interests and attributes of your target audience.
Location - what are different words that people use to describe your location - City, County, State, regional nicknames, etc.
Type of Business - How do you describe your business? How does the public describe your business? What are words someone might type into Google if they didn't know the lingo? (eg. "foot doctor" versus "podiatrist").
Types of Products or Services - Again, think both in terms that you use, and in terms that someone who might not know the appropriate word might use when searching.
People Involved in your Business - People's names can also be a good traffic driver, especially in the service industry, where someone may be likely to recommend a provider by their first and last name rather than the business they're under.
2. Don't go type all of those keywords into a paragraph.
This keyword exploration is something to keep in the back of your mind, not to openly share with the world via a single ridiculous blog post. Try to work these keywords naturally into the content that you create, spreading them out over different pages of your website. A blog is the best strategy for covering many keywords, as you create a high volume of text content over time.
3. Check that each and every page of your website has paragraphs of actual text on it.
Or at least one paragraph anyway. Image and video-focused websites may convey a lot of information to the viewer, but Google sees nothing. We find it easiest to skip the tricky Meta tag strategies and simply add a caption somewhere on the page describing what's important about what's in the video... and of course, how it relates to your keywords!
Try to be share-y about information - for example, instead of just posting a staff list and their roles, you can post a blurb about each individual. Include some mention of how they ended up in your local area, or what their specialty of study is... which adds up to keywords that make sense in context! Our favorite!
4. Alt tag photos
These descriptive tags do double duty, allowing blind people to understand what's in a photo, as well as the search engines. Most web hosts, including Wordpress and Shopify, have an easy way to add an alt tag in their image tool.
5. Add your website to Google Search Console.
This free tool offered by Google offers the ability to submit a sitemap of your website for Google to index as well as view search data. Once you've made all of these changes, check in on Search Console once or twice a week. Look for the following:
- Are there any errors in indexing your site?
- How are your goal keywords performing?
- For poorly performing keywords, it may be time to consider running adwords, while also pushing those keywords more in your new content.
- Are there any unexpected keywords bringing people to your website?
Still lost? We offer SEO services that'll help you get on the right track with the search engines!