For a small business just taking the leap into Social Media Strategy, understanding which content will be easy for you to provide, and what types of things will be difficult is a key factor in the long-term effectiveness of social media. We suggest sticking to a plan that is simple and achievable, and does not include overly time-consuming social media platforms that might be out of reach at this time (YouTube, I'm lookin' at you).
While you should be creative and engaging with your content plan, you will also need your initial content plan to be something manageable for a small business.
Whether you're doing it yourself, or hiring someone to manage your social media, picking a platform that matches the content you can easily provide will keep your budget in check. Once you're happy with these easy platforms, you can move into more challenging spaces.
Consider Your Skills
Plan for content that takes advantage of skills that you, your staff, or your willing friends have. Break down the content you'd like to create into things that you can do yourself and things that you'd need to contract out or pay someone to do.
Easy DIY Items
- Basic/Casual Photography
- Unedited Video such as Live sessions and quick video clips
- Text posts & short blogs
- Personal photo library (great for posts that connect with users in your region!)
- Video Editing
- Professional Photography
- Blogging or Writing
You may be able to get by for a while on content you've already created for other uses. No matter how much you've used a photograph in brochures or other marketing, if you haven't posted it on social media, it's brand new to those followers! You can also re-use content that hasn't been posted in a while, especially if it's good quality content like video, a blog, or professional photography of your work. .
Content from Other Sources
Many brands also make use of content from a variety of other sources, including fan submissions, other brands that they carry, and reviews.
- Positive Reviews, including ones you find from sources like Google or Yelp.
- Product photos from brands that you sell or carry.
- User-submitted content - see the guidelines for legally using user-submitted content below.
CONTENT PLANNING STARTER WORKSHEET